Ageing is a privilege. Let's do it strong.
Muscle doesn't stay by accident. From our 30s we slowly lose it, and our 40s and 50s are when we feel it. Strength training gives your body a reason to keep it. Creatine supports strength when you combine it with that training. Mine is one ingredient, unflavoured, and you won't taste it in your coffee, your water or your collagen glass.
Made for women, not gym bros · Ships from Australia




Nobody tells you strength is the thing that goes first
"I'm not unfit. I just feel weaker than I used to."
It isn't you failing. Most of us lose around 3 to 5% of our muscle every decade from our 30s,1 and it's quiet until one day it isn't. Pregnancy, broken sleep, stress and perimenopause all ask a lot of our bodies along the way.
The good news is that muscle answers back. Lift something heavy a couple of times a week and your body gets the message to hold on. Food and the right supplement simply help you get more out of that work.
Show me where to start
Strong is how we enjoy it.
Creatine, in plain English

Creatine and the brain
Your muscles get first call on creatine. But your brain uses it too, and it's one of the most talked-about areas of creatine research right now.

This is emerging science, not a promise, and these are the researchers' own views and routines. Our directions are 5g a day. If you're thinking about taking more, talk to your GP first.
The three worries I hear every single time
The creatine aisle was built for 25-year-old men. I made one for us.
See the creatine I made
No taste. No neon. Nothing to get used to.
When I went looking for creatine, I found tubs of "tropical punch" and "sour gummy", sweeteners I didn't want and colours I couldn't pronounce. Pure creatine monohydrate has no real taste of its own. The flavour is something brands add, and then you have to drink it.
You won't taste it.
Not in your morning coffee. Not in a glass of water. Not in your smoothie. Not in the same glass as your collagen.

| Compare | Typical tub | By Beth |
|---|---|---|
| Ingredients | Creatine, flavour, sweetener, colour, anti-caking agent | Creatine monohydrate. That's it. |
| Taste | Fruit, candy, "blue" | None |
| Sugar, fat, carbs | Check the label | 0g, 0g, 0g |
| Made for | The gym floor | Your kitchen bench |
| Per serve | Often a confusing scoop | 5g, one scoop, $1 |

Nothing to hide.
Clean sourced. Tested. Packed in Australia.
I've spent years telling you to flip the tub and read the label. So here's mine.




"I wanted creatine that sat next to my collagen, not in a gym bag."
I'm a mum of four in my mid-40s. I've spent years telling you to read the label, and when I went looking for creatine I found neon tubs, flavours I didn't want and serving sizes I couldn't work out.
So I made the one I wanted. One ingredient, no taste, 5g a day. It sits next to my collagen on the bench and goes into the same glass every morning.
It isn't magic. It works alongside the training, not instead of it. But if I'm lifting twice a week to stay strong for the next forty years, I want to get the most out of every session.
You're not broken. You're depleted. And you're stronger than you think.
The women who already stir By Beth into their coffee
Our creatine is new. Our standard isn't. This is what customers say about The Original, the tasteless collagen it was made to sit beside.



The Original · tasteless collagen
"It's truly tasteless and textureless and I stir it into my coffee every morning, which means I can take it consistently."
"I was initially very sceptical but this product delivers. It has no taste."
"Has no taste at all when I add it to my morning coffee, doesn't clump."
Scoop. Stir. Lift.

Not ready for creatine? Start here.
The simple version of everything I've learnt about staying strong as we age. No gym jargon, no overwhelm. Pop in your details and I'll send it straight to your inbox.

- Why strength matters more after 40
- The simple habits I actually stick to
- Where food, movement and supplements fit in
Check your promotions folder if you can't see it in a few minutes. While you're here, the creatine I take every morning is just below.
See the creatineChoose your creatine
Every creatine order comes with my free Strength After 40 guide.
Questions, answered honestly

Will I really not taste it?
Pure creatine monohydrate has no real taste, and ours has nothing added to give it one. Stir it into coffee, water, a smoothie or the same glass as The Original and carry on with your morning.
Does it dissolve completely?
Creatine is a fine powder that doesn't fully dissolve in a small glass of cold water, so give it a good stir and you might see a few grains settle at the bottom. That's normal, and it's what real, unflavoured creatine looks like. Warm drinks and smoothies hide it completely.
Can I take it with my collagen?
Yes. They're separate ingredients, both unflavoured, so 2g of The Original and 5g of creatine go into the same glass.
When should I take it, and do I need to load it?
Whenever suits you. Taking it every day matters more than when. No loading phase: 5g a day, every day.
Do I have to go to the gym?
You need some kind of resistance training for creatine to do its job: weights, bands, a reformer or strength class, or body-weight moves at home. Twice a week is a great start. The free Strength After 40 guide walks you through it.
Should I take more than 5g?
Our directions are 5g a day, every day. Some researchers are exploring higher amounts for the brain (see Chapter III), but that science is still emerging. If you're thinking about taking more, talk to your GP first.
Will it make me bulky or puffy?
No to bulky. Some people hold a little extra water in their muscles in the first few weeks. That's water inside the muscle, not fat.
Is it right for me?
CREATINE isn't suitable for children under 15 or during pregnancy. If you're breastfeeding, have kidney concerns or take regular medication, talk to your GP before you start.
How long does a pouch last?
A 300g pouch is 60 serves, so about two months at 5g a day.

Ageing is a privilege. Age strong.
Formulated supplementary sports food. This product is not a sole source of nutrition and should be consumed in conjunction with a nutritious diet and an appropriate physical training or exercise program. Not suitable for children under 15 years of age or pregnant women: should only be used under medical or dietetic supervision. General education only, not medical advice.
1. Harvard Health Publishing. A guide to combatting sarcopenia and preserving muscle mass as you get older. Harvard Medical School.
2. Chilibeck PD, Kaviani M, Candow DG, Zello GA. Effect of creatine supplementation during resistance training on lean tissue mass and muscular strength in older adults: a meta-analysis. Open Access J Sports Med. 2017;8:213-226.
3. Smith-Ryan AE, Cabre HE, Eckerson JM, Candow DG. Creatine supplementation in women's health: a lifespan perspective. Nutrients. 2021;13(3):877.
4. Dr Darren Candow, University of Regina, in conversation with Dr Rhonda Patrick. FoundMyFitness podcast.
5. Dr Rhonda Patrick, guest on The Diary of a CEO podcast.
6. Smith-Ryan AE, DelBiondo GM, Brown AF, Kleiner SM, Tran NT, Ellery SJ. Creatine in women's health: bridging the gap from menstruation through pregnancy to menopause. J Int Soc Sports Nutr. 2025.