Why Is BY BETH Only 2g Per Serve?

In the wellness industry, bigger numbers are often used as a marketing tool.

More grams.
More scoops.
More “mega doses.”

But at BY BETH, we take a very different approach.

One of the most common questions we receive is:

“Why is your collagen only 2g per serve when other brands offer 10g, 15g, or even 20g?”

The answer comes down to something the supplement industry rarely talks about:

More is not always better.

The Supplement Industry Loves “Pixie Dusting” & Oversizing

Many brands rely on large serving sizes because bigger numbers look more impressive on packaging.

Consumers naturally assume:

• More grams = more effective

• Larger scoop = better results

• Higher dose = higher quality

But this is often marketing — not science.

In reality, many oversized collagen serves are:

• Poorly absorbed

• Over-formulated

• Packed with unnecessary filler protein

• Designed to increase perceived value rather than effectiveness

At BY BETH, we formulate based on functionality — not marketing optics.

We Focus On Bioavailability, Not Bulk

The body can only utilise nutrients efficiently when they are properly absorbed.

That’s why we prioritise:

• Ingredient quality

• Molecular composition

• Absorption

• Synergy with other ingredients

• Daily consistency

Rather than simply increasing grams to create a larger scoop size.

Our formulations are intentionally designed to deliver targeted support without unnecessary excess.

More Collagen Doesn’t Automatically Mean Better Skin

One of the biggest misconceptions in the collagen industry is that massive doses are required for results.

The truth is, collagen supplementation is far more nuanced than simply consuming the highest possible amount.

Factors that matter include:

• The type of collagen used

• Amino acid profile

• Consistency of use

• Overall nutrition

• Gut health

• Absorption capacity

• Supporting nutrients

Many consumers are unknowingly paying for inflated serving sizes that their bodies may not fully utilise.

Why We Keep It Simple

At BY BETH, our philosophy is simple:

Give the body what it needs — not what looks impressive on a label.

We intentionally avoid:

• Excessive filler ingredients

• Unnecessary bulk powders

• Overcomplicated formulas

• “Mega dose” marketing tactics

Instead, we focus on creating products women can:

• Take consistently

• Easily incorporate into daily life

• Trust and understand

• Sustain long-term

Because consistency matters more than extremes.

Designed For Daily Wellness, Not Wellness Theatre

The wellness industry has become increasingly performative.

Huge scoops, dramatic claims, complicated routines, and excessive supplement stacks are often marketed as the path to better health.

But health shouldn’t feel overwhelming.

Our 2g serve reflects our broader mission:

• Simplify wellness

• Reduce confusion

• Educate consumers

• Focus on quality over excess

• Encourage smarter supplementation

Not louder supplementation.

Transparency Matters

We believe consumers deserve honest conversations about supplementation.

Not fear-based marketing.
Not exaggerated promises.
Not oversized scoops designed for social media appeal.

Just thoughtful formulations backed by intention, education, and transparency.

Because smarter wellness isn’t about taking more.

It’s about understanding what actually works for your body.