You’re Being Lied To About Your Collagen
Not where it’s processed… where the animal actually came from
WHAT'S IN YOUR COLLAGEN TUB
Try it for 8 weeks. If your skin doesn’t look better - your money comes back
Try it for 8 weeks. If your skin doesn’t look better - your money comes back
Try it for 8 weeks. If your skin doesn’t look better - your money comes back
Try it for 8 weeks. If your skin doesn’t look better - your money comes back
Try it for 8 weeks. If your skin doesn’t look better - your money comes back
Try it for 8 weeks. If your skin doesn’t look better - your money comes back
Try it for 8 weeks. If your skin doesn’t look better - your money comes back
Try it for 8 weeks. If your skin doesn’t look better - your money comes back
Try it for 8 weeks. If your skin doesn’t look better - your money comes back
Try it for 8 weeks. If your skin doesn’t look better - your money comes back
Collagen comes from animals. Fish or cattle. And what those animals ate, where they lived, and what environment they were raised in. That determines everything about the collagen going into your body every single day.
Most brands will never tell you this voluntarily.
Because the moment you start asking, the entire industry story begins to unravel.
WHAT'S ACTUALLY IN YOUR COLLAGEN TUB
Most marine collagen starts its life in an industrial fish farm in Asia. Thousands of fish. Packed so tightly they can barely move.
Swimming in contaminated water. Chemical runoff. Agricultural pollutants. Heavy metals.
Here's the part the industry never says out loud:
See Where Your Collagen Comes From
Those contaminants don't pass through the fish. They accumulate inside them. In the exact tissue the skin, the connective tissue that gets processed into the collagen powder sitting in your pantry right now.
And because disease spreads rapidly in those conditions the fish are kept alive on antibiotics. Continuously. From birth to harvest.
Then the tissue is processed. Hydrolysed. Dried. Packaged in a pretty tub. Marketed as premium marine collagen.
Sold to you as a health supplement.
Here’s what the global data shows. According to the Food and Agriculture Organization, Asia produces over 90% of the world’s farmed aquatic animals and accounts for more than 70% of total global aquatic production. This matters because marine collagen is derived from fish, and supply chains typically follow where that production occurs.
Now you know what to look for. You know the questions to ask. You know what “clean” actually means.
French Laundry Trick
A loophole the industry stumbled into. It's a feature. Used deliberately. Systematically. Every single day.
See Where Your Collagen Comes From
There’s a legal manoeuvre happening in the collagen industry that most people never notice. A company registers in a country like France, Germany, or Switzerland, places that feel clean, premium, and trustworthy, and then highlights that origin on the label.
The branding follows, with imagery that reinforces that perception. But behind the scenes, the actual sourcing often tells a different story. The fish are sourced from industrial aquafarms in Asia, and while the product may carry a European identity, the raw materials never leave the region. Only the paperwork does.
HERE'S THE ACTUAL LAW THEY'RE USING
This is not a conspiracy. It is clearly outlined in Australian law. Under the Country of Origin Food Labelling Information Standard 2016, enforced by the ACCC under the Competition and Consumer Act 2010, a product can legally be labelled “Made in France” or “Made in Germany” if its last substantial transformation occurred there.
In practice, this means fish sourced from Asia can be processed, hydrolysed, and dried in Europe, and still qualify as “made in” that country. The law defines this as the product becoming fundamentally different from its original ingredients. The ACCC also confirms that a “made in” claim refers to processing, not ingredients.
Not where the animal came from, how it was raised, or what it was exposed to. Only where the final step happened.
WHAT THIS MEANS FOR YOUR TUB
That collagen you bought because it said “Premium French Marine Collagen”? Under Australian law, the company is only required to disclose where it was processed, not where the fish were raised, what they were fed, or what waters they lived in.
Labelling rules focus on where the product was manufactured or packed, not the origin of the raw animal. So a product can carry European branding and pricing while the actual protein comes from crowded aquafarms in Asia.
The fish never left. Only the label did.
See Where Your Collagen Comes From
This is exactly why we built By Beth differently
This isn't a sourcing opinion. It's biology.
Clinical studies have found bovine collagen to be more biocompatible with the human body than marine collagen. The reason comes down to molecular structure.
Bovine collagen is structurally closer to human collagen than fish-derived collagen. Which means your body recognises it more readily. Processes it more efficiently. And utilises it more completely.
pasture-raised cattle
Bovine collagen isn't the cheaper option. It's the better one. The science has known this for years. The marketing just never told you.
But here's the part the bovine collagen industry doesn't want to say either.
Source still matters.
Support Your Body With Better Sourcing
WHAT THE INDUSTRY SAYS VS WHAT'S ACTUALLY HAPPENING
"Ocean sourced marine collagen"
Most comes from large-scale industrial fish farms
"Premium European collagen"
The fish likely never left Asia, only the label did
Collagen absorbs through your gut, peptide size is secondary
"Sugar-free flavoured collagen"
Most contain sweeteners and sugar alcohols that disrupt the gut
THE PEPTIDE SIZE MYTH
Marine collagen marketing loves one claim above everything else.
"Smaller peptides. Faster absorption. Better results."
Here's what they don't tell you.
Collagen regardless of peptide size is absorbed through your gut lining. A healthy gut lining allows nutrients to pass efficiently into the bloodstream. A disrupted gut lining makes absorption inefficient. No matter how small the peptide is.
And here's where it gets worse.
Most flavoured collagen products contain sweeteners and sugar alcohols ingredients added purely to make cheap, low-quality collagen taste acceptable.
Those sweeteners erythritol, xylitol, sorbitol disrupt the gut environment daily.
See Where Your Collagen Comes From
Which means:
The collagen marketed for better absorption is actively disrupting the system your body needs to absorb it. Read that again.
You are paying daily for a product that is working against itself. Inside your body. Every single morning.
The ‘small peptide’ claim is a distraction. If your gut isn’t healthy, nothing is absorbed properly.
Natural flavouring’ doesn’t mean what you think
In Australia and globally, “natural flavour” is a legal term, not a health claim. It can refer to compounds that originally came from natural sources, but have been isolated, processed, and reconstructed to create a consistent taste.
Not fruit extracts you’d recognise
Not something you’d find in your kitchen
In practical terms, this often means a flavour is broken down into its chemical components, those components are then refined and concentrated, and finally blended back together to create a specific taste profile.
So while it may technically be derived from nature, the final ingredient is designed for flavour, not nutrition.
Think of it like this: an orange versus “orange flavour.” One is food, the other is a constructed flavour system. While these are designed for taste rather than health, some formulations may not be well tolerated by the gut over time. The real question is whether you are consuming something your gut recognises or something it has to process and deal with.
This is why many flavoured collagen products can taste overly sweet, highly consistent, and easy to drink. They are engineered to be that way, not because they are made from whole, natural ingredients.
Most commercial bovine collagen comes from feedlot cattle. Grain fed. Confined. Stressed. Routinely given growth hormones and antibiotics just to survive the farming conditions.
Stressed, grain-fed cattle produce structurally inferior collagen. Lower glycine. Lower proline. The two amino acids your body needs most to rebuild.
So yes — bovine is clinically the superior choice.
But only when the cattle are raised the way cattle were designed to live.
Grass-fed. Pasture-raised. Free from hormones and antibiotics.
That's when bovine collagen becomes what the clinical trials actually tested. And what your body actually needs.
THE COLLAGEN INDUSTRY PLAYBOOK
Look at how collagen brands market themselves. They talk about glowing skin. Peptide size. Exotic flavours. Influencer testimonials. Beautiful packaging. Wellness aesthetics. What they almost never talk about:
Where the animals came from.
Because sourcing raises uncomfortable questions they don't want to answer. So they focus on everything else.
Support Your Body With Better Sourcing
THE TEST EVERY COLLAGEN BRAND SHOULD PASS BEFORE YOU GIVE THEM A SINGLE DOLLAR
What country were those animals raised in?
If a brand cannot answer all three clearly and immediately you are relying on marketing. Not sourcing transparency.
WHY THIS MATTERS FOR YOUR BODY
Collagen isn’t a flavour or a branding exercise, it is connective tissue from an animal carrying everything that animal absorbed, ate, or was exposed to.
In fish, heavy metals do not simply pass through, they accumulate over time, particularly in the skin and connective tissue, which is exactly the material that gets processed, hydrolysed, and turned into the powder sitting in your kitchen.
No level of European processing can remove that reality. The refinement may improve how it is presented, but it does not change what is fundamentally there, it only makes the story cleaner.
SEE EXACTLY WHERE our collagen COMES FROM
THE SOURCING COMPARISON
Not all collagen is sourced the same. This comparison shows exactly where typical brands cut corners and how By Beth prioritises clean, traceable, and responsibly sourced ingredients your body can trust.
Typical Marine Collagen
Conventional Bovine
Animal source
Farmed fish
Industrial aquaculture
Grain fed, confined
Grass-fed cattle
Open pasture
Where are animals raised
Mostly asia
Varied
100% Australia
Label transparency
EU Collagen*
Rarely clear
Fully traceable
Farm to tub
Type I only
Skin only
Common
Birth to harvest
Often used
Never
Used
Routinely used
Never
Sweeteners
To mask poor quality
Common
Flavour system and fillers
Never
Lower
Different molecular
structure
Moderate
Depends on diet
Highest
Closest to human
collagen
Think Switching To Bovine Collagen Solves The Problem?
Think Again.
Most bovine collagen still comes from stressed, grain-fed cattle — producing an inferior structure your body struggles to use.
Start Your Routine With By Beth (Risk-Free)
I know what it feels like when your body is failing you and nobody can tell you why.
I had my first skin rash at six years old. By my teens I had chronic fatigue, gut parasites, glandular fever, and brain fog so thick I could barely get through a school day. Doctors treated the symptoms. Nobody looked at the cause.
It was a naturopath who finally changed everything. She taught me one principle that restructured how I think about health entirely: the gut is the foundation of everything. Skin. Energy. Brain function. Immunity. Fix the gut and the rest follows.
I cleaned up my diet. I started fortifying my gut. The rashes disappeared. The brain fog lifted. And then someone suggested I try collagen — and within weeks my skin was hydrated and glowing in a way no cream had ever managed. After four pregnancies and years of exhaustion, I finally felt like myself again.
Then I started investigating why collagen worked. And that investigation led me somewhere I wasn't expecting.
I couldn't find a single brand I trusted. Most marine collagen had a fishy aftertaste. The flavoured ones were full of artificial sweeteners the exact thing my naturopath had warned me destroys the gut lining. None were Australian. None were sustainable. None were luxurious in the way that a product you put in your body every single day should feel.
So I built By Beth from scratch. Not to start a business. To solve my own problem. And it turns out I wasn't the only one who had it.
— Beth Levis, Founder
Try it for 8 weeks. If your skin doesn’t look better - your money comes back
Try it for 8 weeks. If your skin doesn’t look better - your money comes back
Try it for 8 weeks. If your skin doesn’t look better - your money comes back
Try it for 8 weeks. If your skin doesn’t look better - your money comes back
Try it for 8 weeks. If your skin doesn’t look better - your money comes back
Try it for 8 weeks. If your skin doesn’t look better - your money comes back
Try it for 8 weeks. If your skin doesn’t look better - your money comes back
Try it for 8 weeks. If your skin doesn’t look better - your money comes back
Try it for 8 weeks. If your skin doesn’t look better - your money comes back
Try it for 8 weeks. If your skin doesn’t look better - your money comes back
WHY BY BETH EXISTS
We built By Beth because we asked the question the industry avoids. Where did the animal come from? And then we
refused to compromise on the answer.
We know the farms. We know the animals. Every step of the supply chain is traceable back to Australian soil. No grey zones. No clever label language. No French anything. Clean. Traceable. Australian and clinically, the most compatible collagen with the human body.
Not because we say so. Because the research does.
start your routine with by beth
Real cost per day
2g pure collagen
$0.60
/ day
100% active
TYPICAL “20G” BRAND
20g scoop (15g collagen + 5g filler)
20g scoop (15g collagen + 5g filler)
$3–$6
/ day
Diluted results
Cheaper tub. Faster empty. Slower results.
BY BETH DOES THE OPPOSITE.
✓ 2g serving
✓ Zero filler
✓ 100% collagen peptides
✓ Fully absorbable
Every gram works. Nothing is wasted.
THE RESULT?
You need less to get more.
That’s why our customers see results faster — and spend less long-term.
You’re paying for results — not scoop size.
WHY YOU ONLY NEED 2 GRAMS
Every other collagen brand uses 15–20 gram scoops. Here's why. Most of what's in that scoop isn't collagen. It's fillers. Sweeteners. Flavour systems. Bulking agents. Ingredients that inflate the scoop size, run the tub out faster, and bring you back to repurchase sooner.
By Beth is 2 grams.
Because it's 100% collagen peptides. Pure. Nothing added. Every gram works.
Nothing is wasted.
start your routine with by beth
by beth collagen
2g per scoop
Serving size
1 scoop (2g)
Amount per serving
Calories
ingredients
bovine collagen
By Beth collagen is clean and simple, with no sweeteners, flavourings, additives, or fillers. Just pure, high-quality collagen peptides that support gut health, improve digestion, and provide your body with the building blocks it needs to help skin, hair, nails, and overall wellbeing.
Consistency Makes the Difference
Before and afters from women who stayed consistent with By Beth. Real women. No filters. Consistent use.
Love this collagen
Love this collagen, I have it in coffee every morning, it's the one product I keep on display next to my coffee machine!
- Liv
Premium collagen means premium skin!
I absolutely love this collagen. It’s easy to use and left my skin looking plumper, more radiant and hydrated. It also strengthened my... Read more
- Naleeta G.
What Happened After They Switched
By Beth is built around transparency, quality, and results you can rely on. Every step is designed with care, from source to your daily ritual.
THE REAL COST OF UNSOURCED COLLAGEN
Most collagen brands charge $3–$6 per day. At $3 a day that's over $1,000 a year. At $6 a day that's over $2,000 a year.
See the Real Cost Per Serve
TRY IT FOR 8 WEEKS. RISK-FREE.
If your skin doesn’t look better, your money comes back. You can’t lose here. Either your skin improves or you get your money back.
START REBUILDING YOUR SKIN
Australian Made
clinically proven results
150 serves per jar
8 week money back guarantee
100% Australian sourced
$0.60 per serve
150 serves per jar
8 week money back guarantee
Australian Made
clinically proven results
150 serves per jar
8 week money back guarantee
100% Australian sourced
$0.60 per serve
150 serves per jar
8 week money back guarantee
best value
WATTLE & PLUM C+ (Pouch 300g) The Vitamin C-Supercharged Collagen
$0.60 Per Serve
$90.00
subscribe & save 10%
WATTLE & PLUM C+ Sachet Set
$2.70 Per Serve
$1.00 Per Serve
$150.00
choose your clean collagen
THE ONLY QUESTION THAT MATTERS
Every day you take unsourced collagen you are either absorbing contaminated protein or paying for sweeteners to disrupt the very gut your collagen depends on.
You now know what to look for. You know what questions to ask. You know what clean actually means. The only question left is whether you act on it.
Try By Beth for 8 weeks
Do you keep buying based on marketing…
or switch to something your body can actually use?
Know where your collagen comes from. Choose a collagen you can trust.
Start Your Routine With By Beth (Risk-Free)
100% Australian sourced
clean & traceable
8-week money-back guarantee
